A global survey identifies the factors for investment and development in the Japanese beer market, March 2020.
Watson-Marlow（ワトソンマーロー） 東京本社、大阪支社
The overall message of the WMFTG brewing trends report, which includes contributions from the International Centre of Brewing Science, focuses on how brewers can enhance their competitiveness without compromising process efficiency. WMFTG provides sign pump and tube pump technologies that achieve maximum production uptime, meeting the hygiene quality control standards demanded by many of the world's largest and most renowned brands in the brewing industry. This report focuses on investment decisions in the brewing sector and helps justify them. Rod White, an associate professor at the University of Nottingham's International Centre of Brewing Science and a master brewer, states: "For breweries to maintain competitiveness, they must be able to brew a wide range of beer styles while maintaining high operational efficiency. The pressure to produce high-quality beer at low costs is increasing year by year. This report examines some of the key changes occurring in the global industry and explores some of the trends that will emerge in the coming years. I hope this report will be helpful to people."
