Japan Standards Association
Standardization for product sales and market expansion!
Standardization refers to the initiative of developing and promoting voluntary "agreements" among stakeholders regarding a particular product or service. For example, if a testing method that appropriately evaluates the quality of a company's products or services is standardized as a JIS (Japanese Industrial Standard), the entire industry can evaluate the quality of those products using the same JIS (yardstick), making it easier to showcase the company's competitive advantage. Furthermore, businesses can create markets and evaluation systems for their products by considering and working towards the establishment of new standards such as JIS. We encourage you to consider utilizing standardization as an effective means to enhance added value in new product development and for effective product PR.
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