"Image Processing KIT Information Dissemination" Advertising Promotion
アポロ精工 アポロ精工 新横浜オフィス（旧ケーアイテクノロジー/旧市川ソフトラボラトリー）
It is easy to imagine that the differences in what we provide lead to differences in "advertising and promotion." What we offer is a vague concept called "development in the field of image processing." If the recipients of the information already have a common understanding, the appeal becomes clear, as in the case of "cars," where the appeal is "fast," "cool," "cheap," "fuel-efficient," etc. When it comes to "development in image processing," both the provider and the recipient start exploring questions like, "Is the subject being captured image processing?" or "Can a machine replace what humans can see and understand?" During this exploratory phase, it is difficult to make an appeal like "Please feel free to consult us" before grappling with these issues. Even if you consult us, saying "we can do anything" is a fine line away from "we can't do anything." However, if you reach out, we can respond with, "That's in a neighboring field," or "The challenge will be selecting the camera. If you request assistance with that selection, we can help." This information dissemination through newsletters and image processing seminars has continued as a form of advertising and promotion in a broad sense precisely because it involves vague service offerings. *News is distributed through our company newsletter.
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