Image Processing KIT Information Dissemination WEB Advertising - Advertising as a Salesperson
アポロ精工 アポロ精工 新横浜オフィス（旧ケーアイテクノロジー/旧市川ソフトラボラトリー）
KIT does not have a dedicated sales representative, so "advertising" serves as our salesperson. We must always consider cost-effectiveness. The web advertisements we are using are: 1. Google Ads These are advertisements based on "search keywords" from the well-known search engine, which we have been utilizing since the days when advertising was primarily focused on print media. Since we do not have a dedicated advertising professional in public relations, "search keywords" can be challenging. Many companies want to emphasize "image processing" like we do. However, since the bidding price varies by keyword, we have no chance of competing with large companies that have different objectives for such keywords. We set keywords that come up in conversations to the point where potential clients say, "I didn't know there was a development company like this" at the start of business discussions as very important "search keys." 2. Ipros This site, which has spun off from the search strategy department of a well-known company that anyone would recognize, is highly regarded in the "manufacturing" sector, not just limited to the image processing industry. We are utilizing multiple functions of this site to conduct campaigns such as newsletters and giveaways of image processing learning sets. *News is distributed through our company newsletter.
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