Image Processing KIT Information Dissemination Challenge Failed
アポロ精工 アポロ精工 新横浜オフィス（旧ケーアイテクノロジー/旧市川ソフトラボラトリー）
We would like to share the content that we consider to be our first challenge in advertising methods, which we believe has failed. We attempted our first challenge with "Aperza TV," a video distribution service specialized in the manufacturing industry. From the time of application, we thought that many of the companies utilizing the service were manufacturers dealing with products that could be sold through catalogs. However, since this is also true for Ipros, we decided to go ahead with the challenge. Focusing on development means organizing information in a catchball format regarding aspects that can only be obtained through "development" from specific individuals. With video distribution, we did not anticipate the degree of disadvantage that it would become a one-way distribution rather than a catchball interaction. Although we were informed that online chat was possible and received questions via chat on the day of the live broadcast, in hindsight, we realized that from the perspective of the questioners, "questions being made public" led to them becoming more general inquiries, which we did not notice. Since this was our first time with this style, there were many points of reflection, such as misalignments in our guidance method. If we are afraid of failure, we will not be able to obtain better outcomes, so we are considering challenging new things again. *News is distributed through our company newsletter.
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