CRM (Customer Relationship Management)

Build long-term relationships based on customer history and preferences! This makes it easier to increase repeat customers and obtain support in emergencies.

Arcus Japan is a CRM expert group led by a pioneer in CRM and the inventor of CRM 2.0 (platform-based CRM), who is also a specialist in corporate psychology (CRM Doctor/CRM Diagnostician). Unlike other systems, the implementation of a CRM system is not the end; it requires continuous daily use for strategic application and ongoing improvements in line with market trends. Therefore, just as people undergo health check-ups, regular check-ups by a CRM Doctor are essential. 【An example of when CRM is in place (excerpt)】 ■ Restaurants - Customers are recognized, allowing them to receive service with a sense of "the usual," creating a feeling of special treatment that encourages them to want to support the establishment if needed. ■ E-commerce sites - Customers receive cart abandonment emails suggesting "How about this as well?" with attentive follow-up, making them feel secure in deciding to purchase from "this store." *For more details, please download the PDF or feel free to contact us.

Related Link - https://www.arcuss-japan.com/

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【Another example of CRM (excerpt)】 ■Retail Store - Based on visit history and preferences, they say, "We recommend this new item for you, Mr./Ms. ○○," which makes you want to visit multiple times and tell others about it. ■Hotel - They remember requests from your previous stay and provide services accordingly, making you a fan who says, "I will definitely come back here next time." *For more details, please download the PDF or feel free to contact us.