ビー・アイ・ピー・ジャパン Official site

Notice of the 5th "Qualitative Issue Extraction Method for Branding" to be held on July 15, 2026 (Wednesday)

ビー・アイ・ピー・ジャパン

B.I.P Japan Co., Ltd. will hold the 5th session of the brand strategy webinar titled "Qualitative Problem Extraction Methods in Branding" via ZOOM webinar (online distribution). In this webinar, we will introduce the "6 Principles and 6 Elements of Branding" based on years of insights, and explain the perspective of qualitative problem extraction in branding based on these principles. Let's work on strengthening branding by learning how to identify "essential problems" that do not rely solely on numerical data.