Basic Knowledge of Branding for the Energy Industry
Explaining the brand strategy that supports sustainable energy businesses!
In the energy industry, efforts towards sustainability are essential. Corporate branding plays a crucial role in communicating these efforts to society and gaining trust. By understanding the fundamentals of branding and incorporating them into business strategies, companies can enhance their competitiveness. This document explains the functions and roles of branding, as well as the basic steps of branding. 【Usage Scenarios】 - Entry into the renewable energy business - Development of environmentally friendly services - Strengthening corporate CSR activities 【Effects of Implementation】 - Improvement of corporate image - Increase in customer loyalty - Enhanced evaluation from investors
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【Features】 - Understanding the functions and roles of a brand - Explaining the relationship between brand strategy and branding - Mastering the basic steps of branding - Coordination between business strategy and brand strategy - Basics of internal branding 【Our Strengths】 Based on 30 years of experience, we provide strategic branding that takes into account the characteristics of the energy industry. We offer consistent support from the formulation of brand strategies linked to business strategies, creative development, to internal penetration.
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Main companies involved in branding: Aisin Seiki, Asahi Kasei, Asahi Kasei Construction Materials, Osaka Gas, Otsuka Pharmaceutical, Omron, Omron Healthcare, Kyocera, Gunze, Gekkeikan, Keihan Electric Railway, Shimadzu Corporation, Showa Shell Sekiyu, ShinMaywa Industries, Sumitomo Electric, Sumitomo Heavy Industries, Daiwa House Industry, Daiwa Roynet Hotel, Chubu Electric Power, Nippon Ham, Nankai Electric Railway, Mizuho Financial Group, Mizkan, Brother Industries, Murata Manufacturing, Yanmar, and many others (numerous small and medium-sized enterprises). *For more details, please refer to the PDF data available for download in the "Catalog Download" section. We also welcome any questions or consultations regarding branding, so please feel free to contact us.
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Our company is a brand consulting firm that supports the enhancement of corporate and business strength from the perspective of branding, with the theme of "strategic branding." Our services cover a wide range of areas, including the formulation of brand strategies based on business strategies, creative development, and internal brand penetration. We have assisted many large companies as well as a diverse array of industries and sectors in their branding efforts. If your company is considering or is already engaged in branding initiatives, we would be pleased to share our insights and expertise in branding to support your efforts.