[Blog] A Heartbreaking Story: The Cost of a Failed Rebranding
A melting pot woven from materials! Introducing examples where the judgment on rebranding was too lenient or mishandled.
Why do some people wait in line for days to get the latest model of a mobile phone or neon-colored sneakers? Is it due to product quality, advertising effectiveness, the need to convey a specific image, or pure loyalty? Yes, it's all of that and more. This is because the intellectual property (IP) that supports all brands stirs our emotions as strongly as sales do. Customers seek brands that offer unique and reliable solutions, ones that reflect their desires and speak to them on a personal level. When branding is done well, it can enhance a company's market value and transform its customer base into a fan base. *For more details about the blog, please refer to the related links. Feel free to contact us for more information.*
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【Published Content】 ■ A Melting Pot of Materials ■ Rebranding Cooking Methods ■ The Ups and Downs of Weight Watchers ■ Bridging Market Gaps ■ PepsiCo: When Creative Juice Runs Dry *For more details on the blog content, please refer to the related links. Feel free to contact us for more information.
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