AI Utilization from a Business Perspective: Analysis and Utilization of Customer Feedback
FRONTEO
In recent years, the importance of "Voice of the Customer (VOC)" in corporate customer support departments has been increasing. Requests, inquiries, and feedback from customers are valuable management resources for companies. However, efficiently analyzing the ever-growing volume of "voices" and grasping the overall picture is not easy. This is where AI (artificial intelligence) comes into play. AI demonstrates high accuracy with large amounts of data and can automatically classify and organize the "Voice of the Customer." FRONTEO's AI automatically sorts vast amounts of VOC data and extracts features, not only reducing complaints but also discovering opportunities that lead to future initiatives. This enables companies to accurately understand customer needs and respond quickly. By utilizing AI, it is possible to extract hints for future growth from the "Voice of the Customer," not just solving problems.
