[Book] Research and Intellectual Property Strategy for Latecomers to "Win" and How to Explain and Persuade Management (No. 2240)
TECHNICAL INFOMATION INSTITUTE CO.,LTD
★A New Strategy for Capturing the Entire Market, Made Possible by Late Entry! Accurately Grasp the Structural Changes in the Market and Become the Ruler of a New Competitive Domain! －－－－－－－－－－－－－－－－－－－－－ ■ Table of Contents Chapter 1: Advantages and Disadvantages of Late Entry Chapter 2: How to Collect and Analyze Information to Win with Late Entry Chapter 3: Inventorying Company Technology and Expanding Core Technology to Enter the Market as a Latecomer Chapter 4: How to Develop and Implement Marketing Strategies to Win with Late Entry Chapter 5: How to Formulate and Implement Intellectual Property Strategies to Win as a Latecomer Chapter 6: Utilizing IP Landscape in Late Entry and Business Strategy Planning Chapter 7: How to Create a Business Model That Can Win Even as a Latecomer and How to Propose It Chapter 8: Explaining to Management and Opposing Forces and Presenting Convincing Evidence to Win with Late Entry Chapter 9: Criteria for GO/STOP Decisions from the Perspective of Management Regarding Late Entry Chapter 10: Initiatives and Success Stories of Companies That Newly Entered the Market as Latecomers －－－－－－－－－－－－－－－－－－－－－ ●Publication Date: March 29, 2024 ●Format: A4, 490 pages ●Authors: 53 ●ISBN: 978-4-86798-015-6 －－－－－－－－－－－－－－－－－－－－－
