[Book] Discovering New Potential and Future Needs Born from With/After Corona and Applying Them to New Product Development (No. 2142)
TECHNICAL INFOMATION INSTITUTE CO.,LTD
☆The changes in "best-selling products" and "diversity of needs" brought about by COVID-19 hide business opportunities where there are changes!! －－－－－－－－－－－－－－－－－－－－－ ■Table of Contents Chapter 1: Changes in latent needs during the COVID-19 pandemic Chapter 2: Discovering future needs in key markets and targeting strategies Chapter 3: Exploring latent needs in the With-COVID era and points to consider Chapter 4: Research and discovery methods for latent needs in BtoB Chapter 5: Research and discovery methods for latent needs in BtoC Chapter 6: Utilizing AI and BIG Data for discovering and researching latent needs Chapter 7: Visualizing preferences based on biometric information and discovering latent needs Chapter 8: Discovering latent and future needs and how to translate them into R&D themes Chapter 9: Discovering latent and future needs during the COVID-19 pandemic and efforts toward new product development －－－－－－－－－－－－－－－－－－－－－ ●Publication Date: February 28, 2022 ●Format: A4 size, 527 pages ●Authors: 71 individuals ●ISBN: 978-4-86104-871-5 －－－－－－－－－－－－－－－－－－－－－ * For more details, please download the catalog. * "Free preview" is available.
