[Book] Pharmaceutical Marketing (No. 1986BOD)
How to implement planning that gains the understanding and agreement of management and relevant internal departments?
Book Title: Market and Sales Forecasting and Strategy Formulation in Pharmaceutical Marketing ◎ Contains successful experiences and failure cases from experienced authors, along with a wealth of know-how gained from them. ■ Key Points of This Book Point 1: Includes the basic processes of marketing and their practical applications! ◎ Tips for market and sales forecasting, and how to grasp uncertain elements and variables such as "number of patients" and "drug prices" ◎ Correct methods and considerations for segmentation and targeting ◎ Strategic thinking for positioning and successful strategies Point 2: How will the pharmaceutical market change in the future? How should it be approached? ◎ What can be learned from real-world data? How can it be utilized in market research and marketing? ◎ Correct approaches to doctors under strict promotion codes, and how to select and support KOLs? ◎ Pharmaceutical promotion in the multi-channel era: How to effectively utilize digital channels? ◎ What is the reality of the new drug pricing system that significantly impacts LCM? What are the key points for strengthening market access?
basic information
■ Table of Contents (Excerpt) Chapter 1: Methods and Utilization of Market Research and Environmental Analysis Chapter 2: Methods for Pharmaceutical Market and Sales Forecasting and Utilization of Patient Number Forecasting Chapter 3: Formulation of STP and Lifecycle Management Chapter 4: Changes in Pharmaceutical Promotion and Implementation of Marketing Mix Chapter 5: Provision of Information and Support to Physicians and Strengthening of MSL Functions Chapter 6: Marketing and Lifecycle Management in the Development Stage Chapter 7: Medical-Related Regulations and Market Trends Chapter 8: Application of Real-World Data to Marketing Chapter 9: Economic Analysis of Pharmaceuticals －－－－－－－－－－－－－－－－－－－－－－－－－－ ● Published: February 28, 2019 ● Authors: 60 people ● Format: A4 size, 538 pages Hardcover Edition: Price: 88,000 yen (tax included) ISBN: 978-4-86104-740-4 ↓↓ The hardcover edition is out of print ↓↓ On-Demand Edition Available Price: 44,000 yen (tax included) ISBN: 978-4-86104-848-7 After receiving your order, we will print and bind it simply. －－－－－－－－－－－－－－－－－－－－－－－－－－
Price information
44,000 yen (tax included) [shipping included]
Price range
P2
Delivery Time
P2
Model number/Brand name
1986BOD Pharmaceutical Marketing
Applications/Examples of results
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