[Book] Discovering New Businesses through Technical Marketing (No. 2271)

[Available for preview] ★Marketing activities are no longer just the task of the research and development department!

Book Title: Discovering New Business and R&D Themes through Technology Marketing －－－－－－－－－－－－－－－－－－－－－ ★ How to capture latent needs that customers are not even aware of and translate them into R&D themes! －－－－－－－－－－－－－－－－－－－－－ ■ Key Points of This Book ◎ In an era of diversifying customer needs and accelerating technological innovation, how to gather, interpret, and connect market information with technology! ◎ How to create a system that links your company's proprietary technology with customer needs! Delving into the initiatives, operational innovations, and key points of various companies! ◎ How to interpret customer information, make selections, and translate them into R&D themes!

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■ Table of Contents Chapter 1: Basics of Technology Marketing and How to Advance It Chapter 2: How to Create a Technology Marketing Organization Chapter 3: Developing Engineers with Marketing Awareness and Changing Their Mindset Chapter 4: Inventory of In-House Technologies and Understanding Strengths for Technology Marketing Chapter 5: Key Points for Uncovering Customers' Latent Needs Chapter 6: Methods for Capturing Latent Needs at Conferences and Exhibitions Chapter 7: Discovering Latent Needs through Analysis of Patent and Marketing Information Chapter 8: Methods for Uncovering Latent Needs Using Big Data and AI Chapter 9: Discovering Latent Needs through Technology Marketing and Translating Them into R&D Themes Chapter 10: Discovering Research and Development Themes through Technology Marketing and How to Explain and Persuade Management －－－－－－－－－－－－－－－－－－－－－ ● Publication Date: November 29, 2024 ● Format: A4, 620 pages ● Authors: 53 ● ISBN: 978-4-86798-050-7 －－－－－－－－－－－－－－－－－－－－－