Support service for visualizing and utilizing specialized knowledge and expertise for the advertising industry.
Transforming insights from the advertising industry into a power that accelerates organizational growth.
In the advertising industry, the unique ideas, market analysis experience, and deep understanding of clients possessed by individual creators and planners are key to excellent advertising production. However, if this valuable knowledge remains with individuals and is not shared and utilized across the organization, it can lead to missed opportunities for innovation and risks associated with personalized execution of tasks. Creating a system that allows the "insights" and "intuitions" of individuals to be utilized as intellectual assets for the entire organization is essential for the sustainable growth of the advertising industry. Our service provides comprehensive support to visualize the industry-specific expertise and transform it into knowledge that can be utilized within the organization. 【Utilization Scenarios】 - Planning new advertising campaigns - Considering effective approaches to target audiences - Learning from past successes and failures - Developing and enhancing the skills of young creators - Analyzing competitors and understanding market trends 【Effects of Implementation】 - Improvement in the quality and consistency of creativity - Streamlining the planning process - Sharing personalized know-how within the organization - Promoting the creation of new ideas - Strengthening the talent development cycle
basic information
【Features】 - We carefully interview the tacit knowledge (experience, intuition, tips) of specialized personnel in the advertising industry and formalize it into explicit knowledge. - We delve into the thought processes, such as "why that creative resonates" and "what criteria were used to set the target," and visualize them. - We organize and consolidate diverse information related to creative production, including photos, videos, and past campaign materials. - We design operational methods that allow necessary creators to utilize accumulated knowledge when needed. - We support the development of personnel and systems that promote the continuous updating and improvement of knowledge and its utilization within the company. 【Our Strengths】 Gemco supports companies in solving management challenges by collaborating with optimal experts through the business ecosystem 'exbridge.' We provide effective solutions in partnership with experts who possess specialized know-how to address the challenge faced by those in the advertising industry of "transforming individual insights into organizational strength."
Price information
Price Information We will provide a customized estimate based on relevant expertise, target departments, number of people involved, scope of support, and implementation period. Price Range Negotiable Delivery Time Negotiable
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Model number/Brand name
JEMCO | Support for Knowledge Sharing and Converting Tacit Knowledge into Explicit Knowledge
Applications/Examples of results
It can be utilized for visualizing specialized knowledge centered around the manufacturing industry, knowledge sharing, transferring technology and skills, and eliminating dependency on specific individuals. - Specialized knowledge is concentrated among certain employees. - Work cannot progress without asking someone who is knowledgeable. - I want to preserve the experiences and judgment criteria of veterans. - I want to effectively utilize past trouble cases. - Documents are scattered, making it difficult to find necessary information. - I want to formalize tacit knowledge. - I want to organize technical documents and know-how. - I want to utilize internal knowledge for training young employees. - I want to prevent the loss of knowledge due to retirements or transfers. - I want to create a system that allows for continuous updating of knowledge. - I want to horizontally deploy individual knowledge across the entire organization.
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Optimal solutions for solving management challenges! A company that provides network business aimed at a business ecosystem. Together with the most suitable experts tailored to your management and on-site issues, we realize problem-solving. Developing a face-to-face platform business called 'exbridge' for the business ecosystem. We build a business network to support problem-solving in relation to the issues and management challenges faced by companies, in collaboration with specialized solution partners. We provide services through networks aimed at sustainable growth. Planning and managing seminars and events for building a business ecosystem.