[Case Study of Implementing Emotional AI Analytics] Advertising Agency
Examples of cases when submitting as supporting materials for proposals to clients!
We would like to introduce a case study on the implementation of the image analysis AI tool "Kansei AI Analytics" at an advertising agency. As an advertising agency, we have been delivering catchphrase proposals for hand soap to clients, but since these proposals were created based on years of intuition and insights, it was difficult to provide evidence for them, making it challenging to gain client approval. After the implementation, the emotional impressions felt by consumers can be instantly visualized in graph form on the spot. Since evaluations can be conducted repeatedly, we are now able to assess all catchphrases from the stage of brainstorming ideas for delivery. [Case Overview] ■ Before Implementation - While we could understand the tendencies preferred by the persona from past data, we could not provide evidence for why this catchphrase resonates, as it was based on long-standing intuition. ■ After Implementation - By being able to provide evidence for intuitive insights, the delivery process has become smoother, and the number of requests has increased. *For more details, please refer to the related links or feel free to contact us.
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