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AI and Statistical Terminology Glossary "SD Method"

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AI and Statistical Terminology Glossary "SD Method"

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感性AI株式会社.png

It is possible to measure the emotional impressions of products and services as well!

The SD method, short for Semantic Differential method, is a technique used to measure impressions of a subject being evaluated. It is also possible to measure the emotional impressions of products and services. The SD method was devised by psychologists in 1957, placing adjectives with antonyms at both ends of a questionnaire and obtaining numerical data by having subjects evaluate them on a 5-point or 7-point scale. *For detailed content of the glossary, please refer to the related links. For more information, feel free to contact us.*

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