Marketing-related glossary "Consumer Insight"
Understand the reasons why consumers make choices and purchases unconsciously!
"Consumer Insight" refers to the deep-seated feelings and motivations that consumers are not consciously aware of. The term "insight," from which it derives, means "perception" or "the ability to see the essence," but consumers are often only aware of a small part of their behavior and tend to make product choices based mainly on a vague sense of "just because." *For more detailed information on the glossary, please refer to the related links. Feel free to contact us for more details.*
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