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Marketing-related glossary "AIDMA"

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Marketing-related glossary "AIDMA"

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Develop effective marketing strategies by understanding the customer behavior process!

AIDMA is an acronym that represents the stages of the purchasing process and is widely used in marketing. Each process consists of five stages: Attention, Interest, Desire, Memory, and Action. Understanding the customer’s behavioral process helps in developing effective marketing strategies. *For detailed information on the glossary, please refer to the related links. Feel free to contact us for more information.*

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