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Marketing-related glossary "5A"

Proposed as a way of thinking in the "Era of Connection"! Introducing a new concept of the customer journey.

5A refers to a new concept of the customer journey proposed by Philip Kotler in "Marketing 4.0." Each A represents (1) Aware, (2) Appeal, (3) Ask, (4) Act, and (5) Advocate. *For detailed information on the glossary, please refer to the related links. For more information, feel free to contact us.*

Related Link - https://www.kansei-ai.com/glossary/071

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