Glossary of Marketing Terms: "Emotional Marketing"
Introducing marketing that emphasizes sensory value that can be felt through the five senses!
Emotional marketing refers to a marketing approach that emphasizes sensory value, such as beauty, emotion, and empathy, which can be felt through the five senses, in addition to the traditional values of functionality and quality in products. In today's world, where commoditization is accelerating, it has become necessary to provide values that consumers require beyond just functionality and quality. Emotional marketing, through sensory value, can enhance brand strength and create a competitive advantage. *For detailed information on the glossary, please refer to the related links. Feel free to contact us for more information.*
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