Marketing-related glossary "Laddering Method"
Introducing a method to ask consumers multiple questions and delve deeper into their thoughts!
The laddering method is a technique used to investigate the underlying reasons why consumers choose products and the latent values they hold. In research using the laddering method, multiple questions are asked of consumers to delve deeper into their thoughts. The fundamental question of the laddering method is "Why is that important to you?" By repeatedly asking this question, the underlying reasons and values are revealed. *For detailed content of the glossary, please refer to the related links. For more information, feel free to contact us.*
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