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Product development that differentiates from competitors - A strategy for emotional value utilizing AI.

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Product development that differentiates from competitors - A strategy for emotional value utilizing AI.

AIを活用した感性価値戦略.png
AIを活用した感性価値戦略.png

An introduction to the position of emotional value in product development, as well as the meaning of emotion and methods for acquiring emotional information.

This document discusses a value strategy utilizing AI focused on emotional appeal. It introduces the three fundamental theories of marketing regarding what it means to sell products to consumers. Additionally, it provides a detailed explanation of the brand-building blocks that visualize the steps for brands to build connections with consumers, as well as methods for quantifying and visualizing emotional information. [Contents (excerpt)] ■ What it means to sell products to consumers ■ DAGMAR theory ■ Brand-building blocks ■ What is emotion? ■ Methods for quantifying and visualizing emotional information *For more details, please download the PDF or feel free to contact us.

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