AI that supports package research and the establishment of naming rationale.
Instantly generate 'convincing selection criteria'! Supporting the foundation of consumer research with AI insights.
"There are multiple design proposals, but there is no objective basis for deciding which one to choose." "I cannot provide a convincing explanation to my superiors and stakeholders beyond just a vague sense of goodness." "When compiling a report on panel surveys, simply listing numbers is not satisfying." These are challenges that every marketing professional faces. In particular, there are many situations where a clear rationale for "why this proposal was chosen" is required within limited budgets and time. Whether it's package design, product naming, or catchphrases—despite conducting consumer research, it often takes a lot of time to interpret and explain the evaluation results, and even then, it is difficult to make them sufficiently persuasive. To address these challenges, we introduce the new features "AI Insights" and "AI Chat" added to "Kansei AI Analytics." *For more details on the column, please refer to the related link. For further inquiries, feel free to contact us.*
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