[Case Study of Implementing Sensory AI Analytics] Keio Restaurant Co., Ltd.
A case study of package design that quantifies the "luxury feel" that resonates with consumers!
We would like to introduce a case where "Kansei AI Analytics" was utilized in the package design production of the new product "Yonezawa Beef Curry" by Keio Restaurant Co., Ltd. Since it is a premium product, it is essential to effectively convey a sense of "luxury" to the target customers. There was a challenge in determining whether the design truly resonates with customers, as it was difficult to judge solely based on the subjective opinions of the person in charge. By utilizing our product, we were able to visualize the "luxury" that resonates with the target audience and achieve package design production based on objective data. We received feedback stating, "We felt that we could successfully incorporate not only the preferences and sensibilities of senior professionals but also elements from a third-party perspective into the design." [Case Overview] ■ Hypothesis examination of focal points: Identifying elements of luxury through market research ■ Positioning determination: Establishing the design direction that resonates with the target audience ■ Reevaluation of revised designs: Incorporating consumer perspectives to refine the design ■ Visualization of improvement points: Clarifying the strengths and weaknesses of the design *For more details, please download the PDF or feel free to contact us.
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Our company was established on May 25, 2018, through joint investment by Keio Corporation and Professor Maki Sakamoto of the National University Corporation, University of Electro-Communications. We are a company that can commercially utilize the intellectual property from the Sakamoto Laboratory at the University of Electro-Communications, which has been certified as a venture originating from the university. By creating AI that understands the hidden senses within people and supports their expression, we aim to become a platform for the utilization of sensitivity.