MATSUMURA's branding strategy
While manufacturing and selling processing machines, we were also engaged in pipe processing. Let me introduce the background of our company.
I would like to write about the branding strategy that our company has been working on for about two years. Before that, I think it's necessary to explain the background, so I will write a little about it. In October 2023, we changed our company name from Matsumura Machinery Manufacturing Co., Ltd. to MATSUMURA Co., Ltd. During the Matsumura Machinery Manufacturing era, we were a specialized manufacturer of pipe end processing machines and delivered a considerable number of units domestically. Our machines are robust, and even now, machines that are the same age as I am are still in operation. While we manufactured and sold processing machines, we were also engaged in pipe processing, but due to various circumstances, we could not make that public at the time. Later, as times changed, we faced issues such as the aging of engineers and the lack of successors, leading to the closure of the machinery division and the transition to the current MATSUMURA Co., Ltd. *For more details, please feel free to contact us.*
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MATSUMURA Co., Ltd. has established a comprehensive production line in the pipe processing division, responding to customer needs from prototype to mass production, including cutting, end processing, furnace brazing, bending, and surface treatment.