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Design Wind #5 "About Corporate Logos"

日本ブロアー

The symbol mark is the face of a company. In the current Reiwa era, there must be founding presidents who create their own designs using computers. This is because the company they started is like their own child. Just as one thinks about a child's future when considering a name, they want to imbue their company name and symbol mark with meaning. For presidents who want to symbolize their company's philosophy themselves, I would like to share a useful hint: Rubin's vase from psychology. If you want to draw a beautiful vase, you simply need to draw a beautiful profile; by that principle, if you want to create a beautiful mark (positive), you should consciously draw the background (negative), and a beautiful positive will inevitably emerge. Moreover, the mark can be used in various ways, such as prominently like a signboard or subtly on a product's shoulder. Please examine it from multiple perspectives by getting closer, stepping back, or flipping it around. If it still doesn’t feel right, please consider hiring a professional.