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Considering the Rice Crisis of the Reiwa Era from the Perspective of SCM 2

NX総合研究所

NX総合研究所

The price of domestic rice (edible rice) has skyrocketed, leading to a situation reported as the "Reiwa Rice Crisis." Starting around the summer of 2024, rice became scarce, and retail prices began to rise sharply, with the crisis reigniting in 2025. While the variety of dishes on our dining tables has diversified and enriched our lives due to advancements in distribution, rice remains our staple food, and the rise in rice prices has had a significant impact on consumer life. Why has the price of rice increased so much now? We will organize the causes and countermeasures from the perspective of the entire supply chain, including production, distribution, and sales. This report will continue from the previous one, examining the issues of self-consumed rice at the distribution stage ("distribution") and the trends in demand and corporate responses at the sales and consumption stage ("sales").

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