How has facial cleanser evolved? Key points in the development of cosmetic OEM.
The era of facial cleansers has shifted from "removing" to "choosing." We will introduce key points for developing original facial cleansers, focusing on differences in formulations and natural scrubs.
Cleansers have evolved from solid soaps to facial washes, foaming cleansers, and scrub cleansers, and they are now skincare items chosen according to skin type and usage scenarios. In recent years, not only cleansing power but also factors such as lather, user experience, and natural ingredients have become important, leading to a demand for differentiation among brands. Therefore, in the development of original cleansers through cosmetics OEM, it is essential to combine formulations, cleansing ingredients, and scrub materials tailored to the target audience. In this video, we reflect on the evolution of cleansers while introducing the characteristics of solid soaps, facial washes, and foaming cleansers, and we provide a clear explanation of the user experience and features of a natural rice bran scrub cleanser that we actually experience. Additionally, our company can develop "rice bran scrub cleansers" as original cosmetics in small batches. This document introduces the characteristics of the formulation and key points of the project. For those considering launching an original brand, we can also provide samples of the user experience, so please feel free to contact us.
basic information
【Usage Scenarios】 - OEM development of original facial cleansers - Product planning for natural skincare brands - Expansion of the lineup of scrub facial cleansing products - Market proposal for a new facial cleansing category
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For more details, please refer to the materials or videos, or feel free to contact us.
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Our company's number one feature is our outstanding "formulation development capability." Established in 1964, we have a history of pioneering the development of cream-based rinses, which marked the beginning of our sales in the beauty industry. In 2002, we contributed to the creation of a new market by offering silicone-free shampoos. In 2004, we succeeded in developing a completely new type of facial cleansing foam that resembled a "nuka bed" turned into soap. In 2019, we focused on the functions of "good bacteria" and successfully developed a transparent gel containing lactic acid bacteria packed into special particles. We have also produced numerous skincare and haircare-related products, delivering a range of unique and highly functional products. In addition to development, we provide extensive support to our customers by addressing concerns and questions regarding cosmetic OEM, consulting on product development, and offering suggestions for formulation improvements, renewals, and additional products based on sales progress and repeat orders. Since our founding, we have been committed to evolving with the changing times to accommodate all possibilities, striving to propose products and services that satisfy our customers.