Methods for acquiring new customers and expanding sales in the manufacturing industry through the use of the web.
大塚商会 生産管理システム担当
The special site "Production Management Navi" operated by Otsuka Shokai publishes various helpful columns, ranging from basic explanations about production management systems to the digital utilization and DX promotion in manufacturing. This time, we will deliver "Methods for Developing New Customers and Expanding Sales in Manufacturing through Web Utilization." Various changes have been forced upon us due to the COVID-19 pandemic. As work styles and communication methods undergo significant changes, it is time to reassess new customer development and current sales methods. Even in the manufacturing industry, where face-to-face sales have long been the mainstream, companies are beginning to shift towards web-based sales strategies. In this article, we will explain the reasons why web utilization is necessary and specific marketing measures. For those interested, please refer to the details in the "Related Links" section below.
