Basics of Web Sales - Website Construction and Customer Attraction Edition
大塚商会 生産管理システム担当
The special site "Production Management Navi" operated by Otsuka Shokai publishes various helpful columns, ranging from basic explanations about production management systems to the digital utilization and DX promotion in manufacturing. This time, we present "The Basics of Web Sales - Website Construction and Customer Attraction." With traditional face-to-face sales becoming difficult during the COVID-19 pandemic, web sales are gaining attention even in the manufacturing industry. A website is essential for web sales, but many companies in manufacturing, which have primarily relied on face-to-face sales, seem unsure about what kind of website they should create. Web marketing for conducting web sales consists of five steps: website construction, customer attraction, lead acquisition, nurturing, and negotiations/orders. In this article, we will introduce "Website Construction" and "Customer Attraction." If you are interested, please refer to the details through the "Related Links" below.
