Basics of Web Sales: Lead Acquisition and Nurturing Edition
大塚商会 生産管理システム担当
The special site "Production Management Navigation" operated by Otsuka Shokai provides various helpful column information, from basic explanations about production management systems to the digital utilization and DX promotion in manufacturing. This time, we present "The Basics of Web Marketing - Lead Acquisition and Nurturing Edition." In the manufacturing industry, new customer development has long relied on face-to-face sales. However, with the difficulties in adopting such sales methods during the COVID-19 pandemic, web sales have gained attention. Nevertheless, there are many companies that have a website but are not utilizing it effectively. To use the site like a sales representative, there are key points to consider. Among the five steps in web marketing (site construction, attracting visitors, lead acquisition, nurturing, and negotiations/orders), we will explain lead acquisition and nurturing this time. If you are interested, please refer to the details from the "Related Links" below.
