Attention in the manufacturing industry! What is "Makuake," a product development and sales promotion method for general consumers?
大塚商会 生産管理システム担当
The special site "Production Management Navi" operated by Otsuka Shokai publishes various helpful columns, ranging from basic explanations about production management systems to the digital utilization and DX promotion in manufacturing. This time, we present "A Focus on Manufacturing! What is the product development and sales promotion method 'Makuake' for general consumers?" The manufacturing industry is facing a new phase due to the COVID-19 pandemic. More companies are transitioning from BtoB manufacturing to BtoC products aimed at general consumers. Subsidies and business restructuring grants that support challenges for companies, including small and medium-sized enterprises aiming for new business development, are also promoting this trend. Therefore, we will introduce the Makuake service as one of the new options for BtoC expansion. If you are interested, please refer to the details from the "Related Links" below.
