Announcement of the three-year mid-term management plan for Primix.
プライミクス
Primix Corporation, a manufacturer of high-speed mixers (headquartered in Awaji City, Hyogo Prefecture, President: Naoshi Furuichi), has announced its medium-term management plan "WEAVE" for the fiscal years 2018 to 2020. In the medium-term management plan CHANGE for the fiscal years 2015 to 2017, we set the goal of "changing ourselves, our thoughts, our actions, and our future without being bound by fixed ideas." In August 2015, we relocated our headquarters and established a base in Saitama, updating our facilities, and the number of new employees increased, bringing the total number of employees to 227 as of March this year. The relocation of our headquarters to Awaji Island also led to increased media exposure, receiving 103 interview requests and five television interviews, which resulted in a significant increase in website traffic—up to about four times the usual amount when aired on television. Many people have shown interest in our activities, with a total of 2,506 visitors from outside our customer base over the three years. Thus, we believe that the external marketing activities in the medium-term management plan CHANGE have been successful in enhancing the value of our brand. However... ▼Read more▼ http://www.primix.jp/news/todays/2018_06.html
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