Why do market research and market surveys fail in new business development?
Free document summarizing the reasons why it is difficult to predict whether the business will grow in the future!
"Why do market research and market surveys fail in new business development?" is a document summarizing various insights about market research, including famous quotes from celebrities who deny its value. It explains that conducting needs assessments before market research and product development does not provide reliable predictions about whether a business will grow in the future. If you are interested, please feel free to download it. [Contents (excerpt)] ■ Famous quotes from celebrities who deny market research ■ Market research is a snapshot at that moment ■ Investigative Interviewing (interviews for criminal investigations)
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StartupScaleup.jp Inc. is a company that provides consulting for new business development and offers generative AI services to accelerate new businesses. We offer services such as AI market research, support for customer interviews, assistance in evaluating new business opportunities, and paid PoC support. We provide free consultations (mentoring) for those who are facing challenges in management or business matters. Please feel free to contact us if you have any requests.