A research method to gain insights from experts familiar with specific industries, technologies, and markets that cannot be obtained from publicly available information!

This document is a white paper that explains the basics, applications, limitations of expert interviews, and the traps that are easy to fall into in new business development. It introduces the differences between expert/knowledgeable person/customer interviews and how to differentiate their use, the types of application scenes such as collecting technical information and understanding market overviews, and the four limitations of "expert opinions can be off the mark" along with real examples. Our company provides support from hypothesis formulation based on expert interviews to the design and implementation of customer interviews, which are the main focus. [Contents (partial)] ■ What is an expert interview ■ Types and application scenes of expert interviews ■ Limitations of expert interviews ■ How to conduct expert interviews ■ Questions that can be used in expert interviews *For more details, please download the PDF or feel free to contact us.

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