[Case Study on Product Rediscovery Training] Mitsubishi Chemical Corporation
The breakthrough of engineers who were convinced that "without a good hypothesis, we can't meet with customers"!
We would like to introduce a case where Mitsubishi Chemical participated in our "Product Rediscovery Training." In the company's new business team, the belief that "if I don't come up with a good hypothesis, I can't go meet customers" was a significant barrier. After taking this training, the option of going to learn from customers before development or internal approval has begun to be recognized as one way the field can choose to operate. [Mind Change After Training] - The absolute premise that one cannot go interview customers without coming up with a great hypothesis or plan has been eliminated. - Participants expressed that there was such a change that they felt "a weight has been lifted off their shoulders." *For more details, please download the PDF or feel free to contact us.
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