[Case Study] Supporting New Business in the Food Industry

A case where sales capabilities that cover the entire country were utilized to conduct direct sales visits to companies in various regions.

We would like to introduce a case of sales support provided to RITA Foods Co., Ltd., which is engaged in the mail-order business of horse meat and pet food. The food industry is highly competitive, and no matter how attractive the products are, it is difficult to expand the market without sales capabilities. They were progressing through trial and error on their own, but it was not going well, so they decided to entrust it to external professionals. We proposed consistent support from acquiring business negotiations to follow-ups and final contract signing, and by reviewing the targets and conversation content, the appointment rate, which was initially around 1-2%, has now improved to 3-5%. [Case Overview] ■ Challenges - Sales were only conducted through the e-commerce site, and there were limits with existing sales channels. - There was no know-how regarding real sales. ■ Activities - Established a system to maximize results. - Made an effort to share information raised within the company as quickly as possible. ■ Implementation Effect: The appointment rate was initially around 1-2%, but it has now improved to 3-5%. *For more details, please download the PDF or feel free to contact us.