Choose by Purpose! Complete Guide to Packages by Purpose and Function | The Way Products are "Wrapped" Determines Their Sales
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The package is a "salesperson" that protects and communicates product value. 1. If you prioritize preservation? | Packaging for food, cosmetics, and pharmaceuticals Roles such as preventing oxidation, blocking light, and moisture protection Characteristics of barrier films and aluminum vapor-deposited materials Extending the expiration date = extending product lifespan 2. If you prioritize portability and ease of opening | Takeout and gift packaging Innovations like handles and one-touch opening Balance of eco-friendly materials and durability What kind of packaging enhances user experience? 3. If you prioritize luxury and branding | Packaging for sweets, apparel, and miscellaneous goods Processing techniques like foil stamping, embossing, and ribbons The importance of creating an "unboxing" experience Trend designs that are conscious of social media appeal 4. If you prioritize cost? | Options for mass-produced items and startups Materials and printing methods that can be made in minimum lots Using templates vs. original production What points should not be compromised even if it's cheap? [Summary] Let's find the optimal solution through product characteristics × user experience "Even if the contents are the same, sales will change if the appearance is different." Benefits of consulting with experts If in doubt, compare and consult at the packaging market all at once!
