Does package design affect sales? Learning from successful examples of the power of branding.
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The moment products are lined up on the shelves, it is said that consumers decide whether to purchase within "3 seconds." The key factor in this decision is the package design. ● An Era Where Appearance Determines Success People are strongly influenced by visual information. Consumers make purchasing decisions based on the "appearance" of almost all products. In other words, the package acts as a silent salesperson. It is the "first point of contact" that conveys the appeal of the product itself. ● Sales Increased by 1.8 Times! A Real Case A seasoning manufacturer in a certain region achieved a 1.8 times increase in sales within three months due to a package renewal. What changed was not the contents, but the "design." - Fonts and color schemes tailored to the target demographic - Icons and copy that clearly convey the product's appeal at a glance - Changing the sterile label to a warmer tone With just these changes, the product transformed into one that "stands out on the shelf" and "makes you want to pick it up." The first step in creating a "selling mechanism" is to reassess the appearance = package design. If you are currently feeling challenges with your product's sales or brand strength, consider leveraging the power of design.
