Support for the VR digital archiving of exhibition booths (VR360)
Transform exhibitions into "non-demolishable sales assets." Build a digital space that attracts customers from around the world, 24 hours a day, 365 days a year.
It's an exhibition that requires a significant amount of cost and resources, but are there challenges such as "being disposable in just a few days" or "customers from distant locations unable to attend"? This service uses a 3D camera called "Matterport" to capture actual exhibition booths and creates a high-definition live-action VR space that can be freely navigated online. It goes beyond merely recording the booth; it also has features that allow users to click on products to access detailed materials and videos, transforming it into a "digital asset" that continues to generate results even after the exhibition ends. Unlike VR spaces created with 3D CG, this can be produced at a low cost and in a short timeframe. It can be utilized for online business meetings and promotions to overseas customers, dramatically improving the return on investment (ROI) of the exhibition.
basic information
**Main Features** Information Provision (Tag Function): Links to text, images, detailed materials, and introductory videos can be placed within the VR space. Automated Tour Function: Designed pathways that automatically guide users to products of particular interest or recommended routes. Multilingual Support: Expansion for overseas bases and international customers is also possible. **Implementation Flow** STEP 01: Capture with a 3D Camera The actual space is captured using a specialized camera. High-resolution imaging is performed simultaneously with a 3D scan of the space. ↓ STEP 02: Upload Data and Create Space The captured data is stitched together in the cloud to create a three-dimensional space. ↓ STEP 03: Editing Work Editing is performed according to needs, such as attaching text, images, and videos to the completed space and setting up tours. ↓ STEP 04: Delivery via URL Delivery will be made via URL. VR experiences can be accessed through a browser on both PC and smartphone. **Surrounding Support** We provide one-stop support for creating landing pages for exhibition archives, shooting videos within booths, designing and printing display panels, and producing catalogs and novelties.
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Applications/Examples of results
To Komori Corporation, There was a challenge of wanting to consider online marketing measures, not just exhibitions, to increase business negotiation opportunities. We felt that we could connect content such as videos and descriptions in VR, and that what we had envisioned could almost be realized, leading to the introduction of VR for the exhibition venue. [Effects After Implementation] - We were able to provide exhibition content to overseas customers. - The return rate of our email newsletter increased fourfold. (Note: The return rate refers to the percentage of clicks on URLs within the email newsletter.)
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Our company delivers creative work that exceeds customer expectations in production, printing, and digital media with rich creativity and reliable quality. We understand the communication goals of businesses and individuals and continue to provide various means to achieve them. Please feel free to consult us if you have any requests.