[Presentation of Case Studies on Entering the U.S. Market] Learn from Successful Companies! What are the Benefits of Choosing the U.S.?
[Case Studies for 2023-2024 Available] There are reasons for the success of overseas investment expansion. Gain initial insights into successful expansion from case studies of companies that have ventured abroad.
As companies globalize, many are considering local production in North America as one of the options they must explore in the near future. However, even when it comes to the United States, some companies may be struggling to determine the criteria for choosing a location, which can hinder their overseas expansion. To provide insights into solving such challenges, we have compiled easy-to-understand examples of companies that have announced their entry or expansion within the last year and a half. We will introduce why West Virginia was chosen as a manufacturing base, not only from Japan but also from Europe, Asia, and within the United States, including reasons for expansion or growth, investment scale, and number of employees. *For more details, please refer to the PDF document or feel free to contact us.*
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Alcon (Switzerland) announces major expansion in intraocular lens manufacturing and lens delivery systems.
Governor Morrissey announced that Alcon, a global leader in eye care, will significantly expand its operations in Cabell County. Investment amount: US\$81 million Location: Cabell County New jobs: 75 Average annual salary for new positions: US\$80,000 Current number of employees at the WV plant: approximately 620 Products manufactured at the WV plant: Intraocular lenses and intraocular lens delivery systems used worldwide in cataract and vision correction surgeries. The plant also exports to overseas markets. Alcon (headquartered in Switzerland) is the world's largest manufacturer of intraocular lenses used in cataract surgeries. "The company has been operating in West Virginia for decades, and this decision reinforces the high confidence in West Virginia's robust infrastructure and excellent workforce." (Governor's statement) [Governor's announcement on March 26, 2026: https://www.youtube.com/watch?v=r_67SjZUFQk]
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Asuene has acquired the major U.S. SaaS provider "Iconic Air" (headquartered in West Virginia).
Full-scale entry into the North American market! We are pleased to announce that Asuene has acquired "Iconic Air," a startup that has grown out of West Virginia University in the United States. ■ Background of the acquisition: Currently, the North American oil and gas industry is facing stricter penalties for greenhouse gas emission violations, making accurate monitoring a top priority. ■ Strategic synergy: By integrating Iconic Air's advanced "methane leak management" and "asset tracking tools" with Asuene's platform, we will be able to provide a world-class environmental data management system that addresses both CO2 and methane. The fusion of ASUENE's expertise and Iconic Air's real-time emissions analysis will promote digital sustainability across North America. [Announced by Asuene on October 23, 2025 / Metro News, October 26, 2025] #Asuene #ASUENE #IconicAir #M&A #Decarbonization #GX #CarbonNeutral #Startup #NorthAmericanExpansion #MethaneManagement #GreenhouseGases #ESG #WestVirginia #SaaS
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Notice of Participation in Automotive World 2026 Tokyo
West Virginia will exhibit at Automotive World 2026 in Tokyo. Event Dates: January 21 (Wed) to January 23 (Fri), 2026, 10:00 AM to 5:00 PM Location: Tokyo Big Sight, West Exhibition Hall Booth Number: W10-82 Top-level automotive parts manufacturers are already located within the state, and a robust supply chain has been established. The abundance of natural resources necessary for EV battery manufacturing, the vast land available for large-scale factory construction and operation, and competitive electricity supply provide significant advantages for manufacturers. For specific inquiries regarding expansion and investment, a specialized team from the United States, along with Japanese staff, will be available to answer questions on-site. Additionally, you will have the opportunity to hear directly from two automotive parts manufacturers, Diamond Electric Holdings Co., Ltd. and Japan Thermostat Co., Ltd., who are already operating in West Virginia, about their products, technologies, and business activities in the U.S. Why not find your next business growth opportunity in North America, West Virginia? We sincerely look forward to your visit.
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The West Virginia Government Office in Japan is an overseas office of the International Division of the West Virginia Department of Economic Development. West Virginia is located in the eastern United States, surrounded by five states, including major cities like Washington D.C. and Pittsburgh, and is known for its strong manufacturing sector. The main characteristics of West Virginia are as follows: - Low industrial electricity and gas rates (due to coal, natural gas, and shale gas-fired power generation, as well as having one of the largest wind farms in the East and being home to the Appalachian Hydrogen Hub in Morgantown). - One of the largest wind farms in the eastern United States, advantageous for the use of green energy. - Excellent access to the large market in the eastern United States and a logistics hub. - High retention rates (ranked first in the nation for low manufacturing turnover rates according to the U.S. Department of Labor's Bureau of Labor Statistics). - Resilience to natural disasters (the terrain, which is largely covered by the gently sloping Appalachian Mountains, has solid bedrock, making it less susceptible to earthquakes, hurricanes, and tornadoes). Particularly active industries include chemicals, automotive parts, aerospace and defense, steel, metal processing, building materials, and IT, with recent growth in the EV and battery industries.