Barbara Nichtern appointed as VP of Global Sales & Marketing at YXLON.
Comet Technologies Japan K.K. Comet Yxlon
On January 23, 2019, Hamburg: Barbara Nichtern has been appointed Vice President of Global Sales & Marketing at Exelon International (hereinafter YXLON), responsible for the worldwide product portfolio of YXLON, a part of the Swiss COMET Group. The internationally experienced former marketing manager feels challenged by this new role and believes that "mid-sized publicly listed companies are ideal for achieving visible results when taking on new challenges." Barbara is considering new initiatives that differentiate from competitors and break free from existing frameworks. "What I am particularly focused on is the sales channels that take into account the global market and its dynamics. In today's international society, simply launching high-performance products is no longer sufficient to compete for the top position. To stand out in this fierce competitive environment and gain customer trust, effective processes and appropriate tools for closely collaborating with customers around the world are essential," Barbara says.
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