Display measurement service
Latest, display measurement evaluation and technical advice.
We accept optical measurement evaluations of displays. This is an ideal paid service for customers who are considering equipment or who cannot purchase equipment immediately. Our demo room is equipped with state-of-the-art evaluation systems. We also provide technical advice, enabling high-quality evaluations.
basic information
Measurement Evaluation Overview □ Glare and Reflection Evaluation: SMS-1000 Glare Optical Evaluation System □ Spatial Resolution Evaluation: DT-8031 Spatial Resolution Evaluation System □ Basic Display Characteristics: DMS Series Optical Characteristics Evaluation System (luminance, chromaticity, reflection characteristics, etc.) □ Color Gamut Evaluation (Gamut rings): GR-55 Color Gamut Evaluation System For more details, please contact us.
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Applications/Examples of results
Please bring samples to the demo room, and we will conduct measurements as part of the demonstration. We also offer a service menu where you can send samples, and we will report the measurement results to you at a later date. For more details, please contact our company.
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Notice of Participation in the 35th FINETECH JAPAN - Experience New Standards for Display Evaluation
We will be exhibiting at the **35th "FINETECH JAPAN (Electronic Display Industry Exhibition)"** held at Makuhari Messe from November 12 (Wednesday) to 14 (Friday). Our theme this time is "From the Origin to the Future: Display Evaluation is Changing." At this exhibition, we will showcase solutions for measuring the "appearance" of displays with new standards. SMS Series: Quantifying glare and anti-glare properties MTF Measurement Series: Evaluating image blur and clarity Gamut Rings GR-55: A new way to present color gamut Admesy Measurement Instruments: High-precision color and luminance meters, spectrometers Please experience the "true image quality evaluation" required for the latest and next-generation displays at our booth. We will have demo units on display.
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[1st Free Web Seminar] The Journey of Color Reproduction: How Gamut Rings Change the "Common Sense of Color Gamut Evaluation"
The seminar series "Traveling through the 'Space-Time' of Display Technology" by Aphrodite is finally starting. The inaugural session will thoroughly explain the Gamut Rings color gamut evaluation technology, which is gaining attention in the display industry, with the theme "Journey of Color Reproduction." Experience this innovative technology aimed at becoming the industry standard, which has also begun to be adopted by RTINGS (a review site). - Understand the latest in color gamut evaluation - Learn how to utilize the new indicator, GR-55, that directly connects to practical applications - Gain insights that can differentiate in development and quality assurance 【Event Overview】 Date: October 16, 2025 (Thursday) Time: 13:30 - 14:10 (30-minute lecture, 10-minute Q&A) Speaker: Koichiro Kakinuma, Advisor at Aphrodite Inc. (former Sony Corporation) 【Seminar Content】 1) Reasons why color gamut evaluation is gaining attention 2) The "invisible wall" of traditional color gamut evaluation 3) The innovation and overview of Gamut Rings 4) Measurement methods and how to utilize the new indicator, GR-55 5) Thorough comparison with actual measurement data (graphs and case studies) 6) Practical examples and effects 7) Conclusion 8) Q&A Please apply using the form below (Deadline: October 14).
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Are you still evaluating the conventional color gamut? [Introduction to the Color Gamut Evaluation System for New Product Displays GR-55 WEB Seminar]
This is a new color gamut evaluation method called Gamut Rings for displays. If you're wondering what Gamut Rings are, why not join this seminar? It will be a great opportunity for you to learn about a new color gamut evaluation. The speaker will be Koichiro Kakinuma, a former Sony engineer who has been engaged in the field of color for many years. ■ It's free. Scheduled for November 27, 2024, from 13:30 to 14:30. Organized by Hodaka Electronics Co., Ltd. Co-organized by Aphrodite Co., Ltd. ▼ What is the Gamut Rings method? The Gamut Rings method, proposed and put into practical use by Dr. Masaoka from NHK, is a means to measure the color reproduction range of displays. This is a completely new and groundbreaking method that visualizes a three-dimensional color gamut, including brightness that could not be expressed conventionally, in two dimensions (see attached materials). It has been internationally standardized by organizations such as IEC, ICDM, and CIE. In this presentation, we will explain the basic principles of the Gamut Rings method and provide an overview of the product GR-55, as well as introduce the immediate conversion to xy chromaticity diagrams, xyY color space, and L*a*b* color space that have been used traditionally.
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Donation for the support fund for the Noto Peninsula Earthquake in the 6th year of Reiwa.
To all those affected by the recent Noto Peninsula earthquake and our customers, We sincerely offer our condolences. We sincerely pray for the swift recovery of the region. Our company has donated funds to the Red Feather Community Fund.
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A free web seminar titled "Introduction to MTF Measurement Devices for Next-Generation Displays, Now Available" will be held on November 17 (Friday) at 13:30.
Displays continue to evolve towards higher definition and higher quality. This time, we will introduce a new spatial resolution evaluation (MTF evaluation) specifically for displays, which accurately assesses one of the important indicators of image quality: clarity level. This evaluation method adopts the newly developed Line-based method, which is set to be standardized by the International Electrotechnical Commission (IEC), allowing for easy quantitative evaluation of spatial resolution (spatial resolution assessment) for various displays, display devices, and materials/components using a cost-effective system. This seminar will introduce the latest trends in the industry regarding MTF measurement devices that quantify the beauty and clarity of displays as perceived by the human eye. ■ Event Overview ■ Date: November 17, 2023 (Friday) 13:30–14:30 (tentative) Venue: Online Seminar (Zoom) Speaker: Koichiro Kakinuma, Advisor at Aphrodite Inc. (Formerly of Sony Corporation) Cost: Free (Pre-registration required) Organizer: Hodaka Electronics Co., Ltd. Co-organizer: Aphrodite Inc. Registration: https://www.hodaka.co.jp/event/entry24608 *Participation from other companies in the same industry or competing firms is discouraged.
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In 2013, we established the company and started the business of selling optical measurement instruments for displays and providing technical services. The CEO, Hidetaka Shima, who is also the founder of the company, has been engaged in display development and business for 25 years at Sony Corporation. Displays will continue to evolve. In 50 years, 100 years from now, we will pursue beauty and convenience in line with the flow of the times. Information devices driven by human sensibility will become increasingly important. Our company will continue to make significant contributions to the development of displays. *Origin of the company name "Aphrodite Corporation" It is derived from "Aphrodite" (in Greek), the goddess of beauty and love, who is one of the twelve gods in Greek mythology. The philosophy of Aphrodite Corporation is "the creation of beauty."