This is a new color gamut evaluation method called Gamut Rings for displays. If you're wondering what Gamut Rings are, why not join this seminar? It will be a great opportunity for you to learn about a new color gamut evaluation. The speaker will be Koichiro Kakinuma, a former Sony engineer who has been engaged in the field of color for many years. ■ It's free. Scheduled for November 27, 2024, from 13:30 to 14:30. Organized by Hodaka Electronics Co., Ltd. Co-organized by Aphrodite Co., Ltd. ▼ What is the Gamut Rings method? The Gamut Rings method, proposed and put into practical use by Dr. Masaoka from NHK, is a means to measure the color reproduction range of displays. This is a completely new and groundbreaking method that visualizes a three-dimensional color gamut, including brightness that could not be expressed conventionally, in two dimensions (see attached materials). It has been internationally standardized by organizations such as IEC, ICDM, and CIE. In this presentation, we will explain the basic principles of the Gamut Rings method and provide an overview of the product GR-55, as well as introduce the immediate conversion to xy chromaticity diagrams, xyY color space, and L*a*b* color space that have been used traditionally.

An article about new product information was published in the Electronic Device Industry News on July 11, 2024. Newly scheduled for release: Video MTF measurement system MTF-55D New color gamut evaluation (Gamut Rings Measurement system) GR-55 Please download the article to view the content. For product inquiries, please visit our company website.

This is an announcement for the "MTF Measurement Device Introduction Seminar for Next-Generation Displays: We've Come This Far" (On-Demand Streaming). The on-demand streaming of the seminar held on November 17 last year will be available for free from January 10 to February 29 for a limited time. It includes very meaningful content, including the Q&A session from the day. If you are interested, please take a look. ======================================================= Please enter your information via the link below to register. We will send you the viewing link and password later. https://www.hodaka.co.jp/event/entry26438 =======================================================

To all those affected by the recent Noto Peninsula earthquake and our customers, We sincerely offer our condolences. We sincerely pray for the swift recovery of the region. Our company has donated funds to the Red Feather Community Fund.

Displays continue to evolve towards higher definition and higher quality. This time, we will introduce a new spatial resolution evaluation (MTF evaluation) specifically for displays, which accurately assesses one of the important indicators of image quality: clarity level. This evaluation method adopts the newly developed Line-based method, which is set to be standardized by the International Electrotechnical Commission (IEC), allowing for easy quantitative evaluation of spatial resolution (spatial resolution assessment) for various displays, display devices, and materials/components using a cost-effective system. This seminar will introduce the latest trends in the industry regarding MTF measurement devices that quantify the beauty and clarity of displays as perceived by the human eye. ■ Event Overview ■ Date: November 17, 2023 (Friday) 13:30–14:30 (tentative) Venue: Online Seminar (Zoom) Speaker: Koichiro Kakinuma, Advisor at Aphrodite Inc. (Formerly of Sony Corporation) Cost: Free (Pre-registration required) Organizer: Hodaka Electronics Co., Ltd. Co-organizer: Aphrodite Inc. Registration: https://www.hodaka.co.jp/event/entry24608 *Participation from other companies in the same industry or competing firms is discouraged.

The measurement of display sparkle contrast was officially established as an international standard by the IEC in June 2023. *IEC: International Electrotechnical Commission IEC 62977-3-9 Electronic displays - Part 3-9 Evaluation of optical performance - Display sparkle contrast The sparkle contrast measurement device SMS-1000, which we sell and provide technical services for, fully complies with this established measurement method. As a result, the SMS-1000 sparkle contrast meter will continue to contribute significantly to the research and development and quality control of our customers' displays with high measurement reliability as a standard instrument in the domestic and international display industry. For more details on the international standardization of display sparkle contrast measurement or for interested customers, please contact us through our inquiry form.

We accept optical measurement evaluations of displays. This is an ideal paid service for customers considering equipment or those who cannot purchase equipment immediately. Our demo room is equipped with cutting-edge evaluation systems. We also provide technical advice, enabling high-quality evaluations. For details, please contact us. Measurement Evaluation Overview □ Glare and reflection evaluation: SMS-1000 Glare Optical Evaluation System □ Spatial resolution evaluation: DT-8031 Spatial Resolution Evaluation System □ Basic display characteristics: DMS Series Optical Characteristic Evaluation System (luminance, chromaticity, reflection characteristics, etc.)

We provide system sales, measurement services, and technical support for the MTF measurement system for display spatial resolution that supports high-resolution (8K) displays, the latest displays (μLED, microdevices), projectors, and new visual representations in three-dimensional and spatial formats: the DT-8031 (manufactured by Astro Design Inc.). Astro Design's display MTF measurement system, the DT-8031, incorporates a newly developed Line-based MTF measurement in collaboration with the Japan Broadcasting Corporation. This allows for real-time measurements and video measurements, achieving high measurement accuracy, a cost-effective measurement system, and easy operation. This new Line-based MTF measurement is planned for international standardization (IEC). It is a highly effective evaluation method for MTF assessment and quality control tools for all displays, display devices, and their components and materials. It will greatly contribute to the technological evolution and development of future high-definition, high-quality, three-dimensional, and spatial display devices, enabling the realization of beautiful displays.

The SMS-1000 display flicker measurement device is one of the world standard devices in the display industry, equipped with four functions: flicker measurement, sharpness, reflection diffusion distribution, and transmission diffusion distribution. Our company will be selling high-magnification lenses for the SMS-1000 that are compatible with future high-resolution displays. This will enable highly accurate measurement of flicker and sharpness for displays with resolutions exceeding 500 ppi. For more details, please contact us.

We started the system sales and measurement services & support for the MTF measurement system for display spatial resolution compatible with high-resolution (8K) displays, the latest displays (μLED, microdevices), projectors, and new visual representations in three-dimensional and spatial formats: DT-8031 (manufactured by Astrodesign Inc.) in April 2022. The DT-8031 display MTF measurement system from Astrodesign incorporates a newly developed Line-based MTF measurement in collaboration with the Japan Broadcasting Corporation. This allows for real-time measurements and video measurements, achieving high measurement accuracy, a cost-effective measurement system, and easy operation. This new Line-based MTF measurement is planned for international standardization (IEC). It is a highly effective evaluation method for MTF assessment and quality control tools for all displays, display devices, and their components and materials. It will significantly contribute to the future technological evolution and development of high-definition, high-quality, three-dimensional, and spatial display devices, enabling the realization of beautiful displays.

Monthly Material Stage February 2022 Issue ■ Special Feature 1 Anti-reflection Technology and Performance Evaluation for In-Vehicle Displays Latest Glare Evaluation Technology and Functional Coatings for In-Vehicle Displays Hideo Shima, Aphrodite Co., Ltd. Yukinori Endo, Daisuke Shimizu, Nippon Chemical Coatings Co., Ltd. 1. Introduction 2. In-Vehicle Displays 3. Glare 4. Quantitative Measurement Methods for Glare 5. Sharpness Evaluation of Displays Please download the product catalog for the display glare measurement device: SMS-1000.

1. August 24 (Tuesday) Quantitative evaluation method for glare of the latest displays - Completed 2. October 20 (Wednesday) Measurement methods for resolution and sharpness (white blur) of the latest displays - Completed 3. December 14 (Tuesday) Development and evaluation of anti-glare coatings for cutting-edge displays ○ Part 1 13:00-13:40 Hidetaka Shima, CEO of Aphrodite Inc. 1. Displays and the environment 2. Evaluation methods for glare (reflection) of displays 3. Examples of evaluation methods 4. Relationship between anti-glare, glare, and sharpness ○ Part 2 13:50-14:30 Daisuke Shimizu, High-Performance Materials Department, Nippon Chemical Paint Co., Ltd. 1. Displays and anti-glare (AG) 2. Manufacturing of AG coatings 3. Evaluation of anti-glare properties 4. AG coatings for cutting-edge displays

1. August 24 (Tuesday) Quantitative evaluation method for glare of the latest displays - Completed 2. October 20 (Wednesday) Measurement methods for resolution and sharpness (white blur) of the latest displays - Completed 3. December 14 (Tuesday) Development and evaluation of anti-glare coatings for cutting-edge displays ○ Part 1 13:00-13:40 Hidetaka Shima, CEO of Aphrodite Co., Ltd. 1. Displays and the environment 2. Evaluation methods for anti-glare (reflection) of displays 3. Examples of evaluation methods 4. Relationship between anti-glare, glare, and sharpness ○ Part 2 13:50-14:30 Daisuke Shimizu, High-Functional Materials Department, Nippon Chemical Paint Co., Ltd. 1. Displays and anti-glare (AG) 2. Manufacturing of AG coatings 3. Evaluation of anti-glare properties 4. AG coatings for cutting-edge displays

We will provide a detailed explanation over three sessions about the issues of "glare" and "white bloom" in today's displays, including their mechanisms and measurement techniques. This seminar is ideal for those involved in display research and development or quality assurance. The first session on August 24th, which covered the quantitative evaluation methods for glare in the latest displays, has concluded. ■ Trends in cutting-edge display measurement technology and anti-glare coating development Please refer to the attached brochure for more information. Three sessions in total: 1. August 24 (Tuesday) Quantitative evaluation methods for glare in the latest displays - Completed 2. October 20 (Wednesday) Measurement methods for resolution and sharpness (white bloom) in the latest displays (Scheduled) 3. December 14 (Tuesday) Development and evaluation of anti-glare coatings for cutting-edge displays (Scheduled)

On August 24, Nippon Chemical Coatings and Aphrodite held the first seminar of the WEB seminar series titled "Trends in Cutting-Edge Display Measurement Technology and Development of Anti-Glare Coatings." This seminar, consisting of a total of three sessions, aims to explain the current state of display development and measurement methods for quality evaluation. The first session introduced methods for quantifying glare in displays. Approximately 70 participants, including material manufacturers, converters, and home appliance manufacturers, attended the event. In the first part, Shuichi Shima, president of Aphrodite, which specializes in the sale and technical support of display measurement equipment, took the stage. He discussed the principles behind "glare" in displays, evaluation methods, and the effectiveness of these evaluations. He prefaced the causes of glare by stating, "It occurs due to pixels of different brightness, resulting in visual differences," and explained the mechanism by saying, "As resolution increases, the pitch between RGB pixels has become finer, causing adjacent pixels (colors) to be picked up." In December 2019, the JIS standard for "Measuring the Degree of Glare in Displays" was established. He introduced the processes and evaluation methods for measuring glare. The second session will be held on October 20, focusing on the theme "Measurement Methods for Resolution and Sharpness (White Blurriness) of Latest Displays."

We will provide a detailed explanation over three sessions about the issues of "glare" and "white bloom" in today's displays, including their mechanisms and measurement techniques. This seminar is ideal for those involved in display research and development or quality assurance. ■ Cutting-edge display measurement technologies and trends in anti-glare coating development Please refer to the attached brochure for more information. Three sessions will be held: 1. August 24 (Tuesday) Quantitative evaluation methods for glare in the latest displays 2. October 20 (Wednesday) Measurement methods for resolution and sharpness (white bloom) in the latest displays (tentative) 3. December 14 (Tuesday) Development and evaluation of anti-glare coatings for cutting-edge displays (tentative) Please register using the link below. https://www.nippon-kako.co.jp/seminar/

Beautiful displays are achievable! The German-made quantitative evaluation system 'SMS-1000' complies with JIS standards and is a glare measurement device for displays. Quantifying glare in displays. This German-made device is specifically designed for displays and is currently in high demand within the industry. There is no need to set conditions for each sample. It can be used for research and development and quality assurance of anti-glare displays. 【Features】 ■ Made by DM&S, Germany ■ Glare (Sparkle) evaluation ■ Reflection evaluation ■ Sharpness (DOI) evaluation *Please watch our YouTube video (link below). Feel free to contact us for more details.

■First Session (Currently Very Popular) Quantitative Evaluation Method for Glare of Latest Displays Instructor: CEO Shuichi Shima Duration: Webinar: 45 minutes, Q&A: 15 minutes ■Next Session (Scheduled to Start Around June 2021) Measurement Methods for Resolution and Sharpness of Latest Displays ■Third Session (Scheduled to Start in Fall 2021) Measurement Methods for Visibility Reflection (Anti-Glare) of Latest Displays Companies interested in the seminar, please contact us through inquiries. We accommodate small groups from a minimum of a few people up to a maximum of 100 participants per company.

In the February 15th issue of "Monthly Convert Tech February 2021," we contributed an article titled "Overview of UV Curing Coatings and Response to Market Needs Part 4: Application Examples for Displays," co-authored by Mr. Daisuke Shimizu from Nippon Chemical Paint Co., Ltd. and our CEO, Mr. Shuichi Shima. For those who would like more detailed information, please contact us.

- Overview The surface reflection characteristics that affect the visibility of displays are one of the important factors. This system is a glare evaluation system specifically designed for displays, utilizing a unique optical system. - Effect It can digitize the surface characteristics of the display and the level of reflections. - Measurement Content Using the line light source mounted on the SMS-1000 main unit, the reflection characteristics of the display surface can be easily and accurately measured. The detector is not goniometric; instead, it can easily determine the reflection diffusion distribution while in a fixed state. It can calculate the reflection haze and clarity. For more details, please contact us.

Displays continue to evolve towards more beautiful and realistic images. Therefore, the evaluation of "image blur," which is a measure of display sharpness, will become an increasingly important parameter in the future. The SMS-1000, an industry de facto system for glare measurement, is also capable of evaluating and measuring sharpness. It is the ideal evaluation system for optical components for displays and for evaluating displays. We are also conducting online measurement demonstrations and explanations. Please contact us for more details.

Seminar Title: Quantification Methods for Display Flicker - Technical Explanation of JISC1006 "How to Measure Display Flicker Level" 1. Evaluation Points for Latest Displays 2. Explanation of JISC1006 Content and Introduction of Measurement Examples Target Audience: Individuals involved in display development, evaluation, and anti-glare film development and evaluation Instructors: 1. Aphrodite Inc., CEO Shima 2. Konica Minolta Japan Inc., Mr. Ukawa Date and Time: October 14, 2020 (Wednesday) 13:30 - 14:50 Venue: Web Seminar Organizer: Nippon Denkei Co., Ltd. Co-organizers: Aphrodite Inc., Konica Minolta Japan Inc. Participation Fee/Capacity: Free (Pre-registration required) Capacity: 90 people

In the "Special Feature 2" of the September 2020 issue of Monthly Material Stage, we contributed an article titled "Development Trends of Latest Anti-Glare (AG) Coatings for Displays to Suppress Glare," co-authored by Mr. Yukinori Endo, Mr. Daisuke Shimizu, and Mr. Kenyu Okubo from Nippon Chemical Coating Co., Ltd., and our CEO, Mr. Shuichi Shima. For those who wish to know more details, please contact us.

An article about the display glare evaluation system (SMS-1000) was published in the Nikkan Kogyo Shimbun on August 27, 2020. Please refer to the attached article (PDF). Aphrodite Expanding sales for automotive, TV, and medical applications! Display evaluation system SMS-1000 Quantitative evaluation of display glare.

Displays will continue to evolve into more beautiful and realistic images. Therefore, the evaluation of "image blur," which is a measure of display sharpness, will become an increasingly important parameter in the future. The SMS-1000, an industry de facto system for glare measurement, is also capable of evaluating and measuring sharpness. It is an ideal evaluation system for optical components for displays and for evaluating displays. We are also conducting online measurement demonstrations and explanations. Please contact us for more details.

Kansai Converting Manufacturing Research Association Hosted 2nd Regular Research Meeting August 21, 2020, 13:30 - 15:50 Online Webinar Our CEO, Hidetaka Shima, will give a presentation. 15:20 - 15:50 ◎ Presentation (4): Quantification Method for Glare in Latest Displays Hidetaka Shima, CEO of Aphrodite Inc. Presentation Summary: With the evolution of high-resolution displays, glare (sparkle) has become a significant issue. To eliminate glare, technological development and quality control of display devices and materials are required, and quantitative evaluation of glare is essential. This presentation will introduce the mechanisms of glare generation in the latest displays and the latest measurement techniques for glare.

Aphrodite Corporation has newly established an online-compatible technology office in Machida, Tokyo, on May 1st. We are showcasing and demonstrating equipment for measuring display glare and optical measurements. We will accommodate customer requests for online equipment explanations and demonstrations. Business Activities ■ Exhibition and demonstration of display optical measurement instruments - Glare measurement instruments - Clarity measurement instruments, reflection and transmission distribution measurement instruments ■ Development of display technology services ■ Software development For more details, please contact us. 1-2-5 Nakacho, Machida City, Tokyo, SHELL MIYAKO V 3F 3-minute walk from Machida Station on the Odakyu Line Aphrodite Corporation Technology Office *The entire office is equipped with 24-hour lossnay ventilation.

Our CEO, Shuichi Shima, has been featured in an interview article for the key person interview on manufacturing on this site. Publication date: February 17, 2020 https://www.ipros.jp/interview/ 【High-precision quantitative evaluation of display "glare" in accordance with JIS standards】 The glare measurement device for displays, SMS-1000, is introduced.

The glare evaluation system SMS-1000 was advertised in the Nikkan Kogyo Shimbun on January 31. (Please see the related materials.) This easy-to-use and highly accurate glare evaluation system is currently being used by many users both domestically and internationally. In Japan, it was officially established as a JIS standard for quantitative measurement in December. For detailed product information, technical materials, or to request a demo measurement, please contact us directly.

■ The JIS for evaluating display glare has been officially announced. JIS Name: C1006 (Method for measuring the degree of display glare) - Ministry of Economy, Trade and Industry website https://www.meti.go.jp/press/2019/12/20191220003/20191220003-2.pdf https://www.meti.go.jp/press/2019/12/20191220003/20191220003.html - Japan Standards Association website, available through the JISC search screen. * Please enter "C1006" in "Search JIS by JIS standard number" and click "Display List." https://www.jisc.go.jp/app/jis/general/GnrJISSearch.html * It has also been featured in Yahoo News and many domestic media outlets. The glare measurement system SMS-1000 complies with this JIS glare measurement method, and the glare measurement values of the SMS-1000 are provided.