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Notice of the first event "Why Brand Strategy is Necessary for Corporate Management and Business Strengthening Now" on April 22, 2026 (Wednesday).
ビー・アイ・ピー・ジャパン
In today's world, where market maturation and uncertainty about the future are progressing, the true value of "brand strategy" is being questioned once again. Brand strategy is not merely a means of "image enhancement" through "design" or "advertising," but rather a management strategy essential for survival, aimed at being continuously chosen by customers. In this webinar, we will view the brand as a management resource that strengthens the management foundation and delve into its strategic significance in terms of corporate management and business enhancement. We will explain the functions and roles of brands in corporate management and business, what to consider in brand strategy, and how to incorporate brand strategy into management/business strategies. Additionally, we will introduce typical patterns of failure in brand strategy and key points for success. We invite executives and business leaders, including those from B2B companies, who are seeking the next steps to strengthen corporate and business capabilities, regardless of industry, business type, or company size, to participate.

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Date and time Wednesday, Apr 22, 2026
01:00 PM ~ 02:00 PM
- Capital
- Entry fee Free
Related product information
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Strengthening corporate and business capabilities from a brand perspective for the energy industry.Supporting the enhancement of corporate value through brand strategy towards the realization of a sustainable society.
【Features】 - Visualizing the uniqueness, strengths, and commitments of the company - Branding solutions based on 30 years of insights and achievements - Formulating ideas and guidelines that serve as the foundation for business activities - Supporting internal revitalization - Providing consistent support from brand strategy planning to creative development 【Our Strengths】 Based on 30 years of experience, we offer strategic branding that takes into account the characteristics of the energy industry. We support the planning of brand strategies linked to business strategies, creative development, and internal penetration, contributing to the realization of a sustainable society.
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Internal Branding for the Energy IndustryWe support the enhancement of employee motivation and the revitalization of the company, promoting sustainable energy business.
**Features** - Creation of internal penetration programs - Implementation of internal workshops - Conducting brand training and study sessions - Production of brand books (cards) - Production of brand movies for internal and external audiences **Our Strengths** We are a brand consulting company that supports the enhancement of corporate and business capabilities from the perspective of "strategic branding." Our services encompass a wide range of activities, including the formulation of brand strategies based on business strategies, creative development, and internal brand penetration. We have assisted various industries and sectors, including major corporations, in their branding efforts.
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Internal Branding for Real EstateWe will deepen employees' understanding of the brand and strengthen organizational capability.
【Features】 - Creation of internal penetration programs - Implementation of internal penetration workshops - Conducting brand training and study sessions - Production of brand books (cards) - Creation of internal brand posters, etc. 【Our Strengths】 Based on 30 years of experience, we provide one-stop support from brand strategy planning that takes into account business strategy to internal penetration.
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Internal Branding for the Manufacturing IndustryWe will deepen employees' understanding of the brand and promote quality improvement.
【Features】 - Creation of internal penetration programs - Implementation of internal penetration workshops - Conducting brand training and study sessions - Production of brand books (cards) - Creation of brand movies for internal and external audiences 【Our Strengths】 We are a brand consulting company that supports the enhancement of corporate and business capabilities from the perspective of branding, with the theme of "strategic branding." Our services encompass a wide range of activities, including the formulation of brand strategies based on business strategies, creative development, and internal brand penetration. We have assisted various industries and sectors, including major corporations, in their branding efforts.
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Basic Knowledge of Branding for the Energy IndustryExplaining the brand strategy that supports sustainable energy businesses!
【Features】 - Understanding the functions and roles of a brand - Explaining the relationship between brand strategy and branding - Mastering the basic steps of branding - Coordination between business strategy and brand strategy - Basics of internal branding 【Our Strengths】 Based on 30 years of experience, we provide strategic branding that takes into account the characteristics of the energy industry. We offer consistent support from the formulation of brand strategies linked to business strategies, creative development, to internal penetration.
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Improving Reliability with Basic Knowledge of Branding for the IT IndustryWe support the improvement of IT companies' reliability through brand strategy. We offer foundational knowledge materials.
【Features】 - Understanding the functions and roles of a brand - Mastering the basics of brand strategy and branding - Understanding the basic steps of branding - Grasping the relationship between business strategy and brand strategy - Understanding the essentials of brand marketing 【Our Strengths】 Based on 30 years of experience, we support IT companies in brand development, cultivation, and enhancement. We provide a wide range of services, including the formulation of brand strategies based on business strategies, creative development, and internal brand penetration, offering optimal solutions.
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Differentiate with Basic Knowledge of Brands for the Food IndustrySupporting the differentiation of food brands. Explaining the fundamentals of branding.
【Features】 * Explanation of the functions and roles of a brand * Overview of brand strategy and the basics of branding * Introduction to the fundamental steps of branding * Explanation of the relationship between business strategy and brand strategy * Teaching the essentials of brand marketing 【Our Strengths】 Based on 30 years of experience, we support the development, nurturing, and strengthening of corporate and business brands with a focus on strategic branding. We provide a wide range of services from brand strategy planning based on business strategy to creative development and internal brand penetration, supporting branding across various industries, including the food sector. Utilizing our insights and know-how in branding, we assist in enhancing your brand's strength.
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Strengthen your business with your own brand! Essential knowledge about 'Brand Basics' you should know.To strengthen brand power, understand the basics of the brand. [Basic knowledge materials are being provided.]
**Main Business of Our Company** - Creating a foundation for branding (formulating strategic hypotheses, basic policies, etc.) - Creating the "face" of the brand (creative work / visualization, verbalization) - Supporting internal revitalization (internal branding) - Providing advice on branding **Items for Implementing Strategic Branding** - Corporate branding - Visionary branding - Internal branding - Product branding - Logo design development and VI (visual identity) construction - Formulating brand marketing policies - Formulating brand communication policies - Supporting brand management - Producing websites, brand movies, and communication tools *For more details, please refer to the PDF data available for download in the "Catalog Download." We also welcome any questions or consultations regarding branding, so please feel free to contact us.*
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Support for strengthening corporate and business capabilities from a brand perspective *Free explanatory materials provided.Visualize your company's uniqueness, strengths, and commitments to achieve differentiation and invigorate the organization. We provide optimal branding solutions based on 30 years of knowledge and experience.
**Main Business of Our Company** - Creating a foundation for branding (formulating strategic hypotheses, basic policies, etc.) - Creating the "face" of the brand (creative work / visualization, verbalization) - Supporting internal revitalization (internal branding) - Providing advice on branding **Items for Implementing Strategic Branding** - Corporate branding - Visionary branding - Internal branding - Product branding - Development of logo design and construction of visual identity (VI) - Formulating brand marketing policies - Formulating brand communication policies - Supporting brand management - Producing websites, brand movies, and communication tools *For more details, please refer to the PDF data available for download in the "Catalog Download." We also welcome any questions or consultations regarding branding, so please feel free to contact us.*
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The essence of brand marketing.It is necessary to create a "hook" and establish an "edge"!
For more details, please download the PDF or feel free to contact us.
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Internal branding operationsSupport for internal penetration activities and development of internal penetration tools! For those who wish to promote brand penetration within the company.
【Other Correspondence Items】 ■Development of Internal Dissemination Tools - Creation of Brand Book (Cards) - Production of Internal Videos - Creation of Internal Posters, etc. *For more details, please download the PDF or feel free to contact us.
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Creative workDevelop a brand name or brand tagline (statement, slogan)!
【Other Overview】 ■We want to develop a tagline (statement, slogan) for our brand. ・Development of brand tagline (statement, slogan) ■We want to develop a brand name. ・Development of brand name *For more details, please download the PDF or feel free to contact us.
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Strategic planning businessSupporting companies in advancing their brand strategies with a focus on strategic branding!
【Other Overview】 ■We want to develop strategies and establish policies to enhance the value of our own brand. - Formulation of brand strategy hypotheses (development of brand concepts, etc.) - Establishment of basic branding policies - Development of branding strategy scenarios *For more details, please download the PDF or feel free to contact us.
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Advisory services and seminarsSupport for the renewal or establishment of management philosophy associated with business succession and a review of management perspectives!
【Regarding these concerns】 ■ I want to work on branding, but I don't know what to focus on or how to approach it. ■ I want to work on branding, but I don't know who (or where) to consult. ■ I am working on branding, but I am unsure if I'm on the right track and how to proceed in the future. *For more details, please download the PDF or feel free to contact us.
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Brand consultingBuilding a foundation focused on the strategic phase! Supporting the enhancement of corporate strength through branding aligned with business strategy.
【Corresponding Services (Partial)】 ■ Strategic Hypothesis Development ■ Vision, Concept ■ Basic Marketing Policy ■ Basic Communication Policy ■ Internal Branding (In-house Penetration Activities) ■ Naming, Logo Design *For more details, please refer to the related links or feel free to contact us.
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Basic Steps of Internal BrandingIntroducing the steps towards the ultimate goal of permeating and establishing a way of thinking and transforming employee awareness!
For more details, please download the PDF or feel free to contact us.
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Branding and Its Basic StepsWe do not always implement everything; sometimes we only take the necessary steps according to the client's challenges.
For more details, please download the PDF or feel free to contact us.
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Functions and roles of a brandIntroducing the brand concept where the pillar equals business and the foundation equals market (customers)!
For more details, please download the PDF or feel free to contact us.