ビー・アイ・ピー・ジャパン Official site

  • SEMINAR_EVENT

Notice of the 2nd event "What is Brand Promise Management that Transforms a Company's 'Aspiration' into Business Value" to be held on May 13, 2026 (Wednesday).

ビー・アイ・ピー・ジャパン

ビー・アイ・ピー・ジャパン

B.I.P Japan Co., Ltd. will hold the second session of the brand strategy seminar titled "What is Brand Promise Management that Transforms a Company's 'Aspiration' into Business Value?" In this webinar, we will explain the method of elevating an abstract corporate "aspiration" into a concrete "promise" to customers and establishing it as the core of management. By articulating that "aspiration" as a "brand promise" and using it as a guideline for organizational decision-making and business development, we will describe the process of generating customer empathy and transforming it into business value through the brand.

  • Date and time Wednesday, May 13, 2026
    01:00 PM ~
  • Entry fee Free