B2B purchasing activities contain a lot of non-logical elements.
I will talk about the importance of non-logical elements and trust in BtoB purchasing activities!
The psychology within customers. Anxiety and trust greatly influence purchasing activities. Since it is people who are making logical considerations and judgments, the importance of human psychology remains unchanged even in B2B. Capturing this non-logical aspect accurately and balancing logic and non-logic is essential for sales and marketing. *For detailed content of the article, you can view it through the related links. Please feel free to contact us for more information.*
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