BtoB Marketing Design: Three Important Points
We are introducing the three essential elements needed for BtoB marketing.
As the minimum requirements for designing BtoB marketing, I have highlighted three points: - STP: Segmentation, Targeting, Positioning Select the market. Instead of classifying companies solely by attributes, classify them based on their challenges. - Customer Understanding: Customer Journey, Buyer Persona Customers have challenges, some of which they are aware of and some they are not. - Value Proposition Address the customer's challenges, pains, and gains, as well as your own services. Organize the story and context. *For more detailed information, you can view the related links. Please feel free to contact us for more details.*
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We drive business growth by providing comprehensive support for sales, marketing, and content development. Our core expertise lies in the manufacturing industry, with a strong focus on industrial and medical equipment. We also offer specialized support in sales, marketing, and digital transformation (DX) for a wide range of B2B sectors, including construction, logistics, IT/DX, trading companies, and retail. Recognizing the heightened importance of the sales function in B2B, we actively champion the digitalization of sales processes in synergy with marketing initiatives. Collaborating with a robust network of professional partners, we successfully navigate and deliver on complex projects. For any inquiries or requests, please do not hesitate to reach out.