【Sales】Understanding DMU and Buying Center
Podcast now available! Introducing the 7 roles that belong to BuyingCenter.
I talked about DMU and Buying Center. There are seven roles that belong to the Buying Center. What is interesting about DMU is that various people are involved in the decision-making process, while at the same time, purchases are made with organizational consensus, and individual personal judgments and intentions related to their own work (beyond purchasing tasks) also come into play. Members of the Buying Center also hold roles within the company's organization. *For detailed content of the article, you can view it through the related links. Please feel free to contact us for more information.*
basic information
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